"Mewing" has the beauty side of TikTok in a chokehold because of its supposed ability to instantly define and contour the jawline. But does it really work? Is it safe? Let's have a deeper dive.Amassing over 1.9 billion views, #Mewing involves the person lifting their tongue to the roof of the mouth, closing the lips and holding the position. TikTokers are convinced that this will give you the Bella Hadid appearance of the jawline. While they aren't entirely wrong, dentists and other medical and ...

Winter is hard on our hair. Not only is the air excessively cold and dry, which leeches moisture from our strands (and our skin), but also we're exposing our hair to heat tools more often and roughing it up with hats, scarves, and headbands. It's no surprise that we see the classic signs of damage appear. We're talking about split ends, rough texture, and breakage.  Where does that leave us in the quest for stronger, shinier hair? Despite the obstacles presented, we don't have to throw up our...

Have you ever noticed how some people's hair always seems to catch the light in just the right way? Whether they always happen to stumble into good lighting or happen to have an angelic glow to them, ultra-shiny hair is one of the features I tend to notice first about a person. Shiny hair whispers one's self-care practices rather than announces them. You assume that whoever it is sporting that glorious mane probably takes care of it, dedicating extra time to its upkeep. However, attaining effort...

For those who may not know her yet, TikTok star Rocio Soria is about to become your new money-saving bestie. The makeup guru considers herself a pro at finding affordable dupes for higher-end makeup products to save her followers some serious cash in the long run. "For a dupe to be considered an all-time favorite of mine, I must feel confident to recommend it time and time again," she says. "It has to not only look identical on the face but also have a similar longevity and wear [to its high...