I know what you're thinking: Does it actually matter what pair of nail clippers I grab the next time I'm A) just trimming or B) going in for a full-blown at-home mani/pedi job? Yes. The answer is yes, my friends! (Especially if you're planning on tackling your toes, are prone to ingrowns, or have especially small—or large!—nails, but more on that shortly.) I'll be the first to admit that I went years without giving a second thought as to my nail clippers. But after randomly being gifted a p...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. Every month, the Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to...

BIPOC women-led businesses are essential to the natural order of the beauty community. Supporting these Black, Latinx and Asian-owned skin, hair, body care and makeup brands that offer so much innovation and thoughtfully curated products is not an option but a moral obligation.Brands such as Kulfi Beauty and Ranavat have products rooted in profound cultural influences where consumers can discover new essentials to add to their vanities with a dash of education that may have been missed in grade ...

Gen Z-loved skincare brand Starface is getting bigger and better as it has just revealed its first full body Fruit Patch.The juicy new pimple-popping product has got your back (and butt) covered as it is a whopping four times larger than the original Hydro-Stars, helping reduce multiple spots at a time, thanks to Starface's award-winning hyrdocolloid and one percent salicylic acid formula. The deeply penetrating and highly effective ingredients are designed to not only soothe and nourish skin, w...