Beauty
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Take a Trip to Italy in Scholl’s Sun-Soaked SS25 Campaign

This season, footwear brand Scholl revisits its rich Italian heritage to frame its latest day-to-night styles in the summer sunlight. The transportive visuals, set against the backdrop of coastlines, piazzas, and picturesque countryside landscapes, aim to capture the essence of travel and the joy of connection and shared experiences that come with it. As the voyeuristic settings take focus, the campaign also leverages a notably effortless and refined range of fits that enhance the distinct Itali...

info@hypebae.com (Hypebae) Tue, 03 Jun 2025 Hypebae
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Amelia Gray Debuts the New "Pele Yellow" PUMA Mostro

PUMA's mega Mostro has been making waves ever since its debut, even transforming into a Mary-Jane silhouette dubbed the Mostro Fey. As a result, mostro madness is still going strong, with PUMA continuing to release new colorways and fabrications. The latest iteration arrives courtesy of model and it-girl Amelia Gray, who stars in the brand's latest Mostro campaign.Debuting a vibrant new colorway, "Pele Yellow," that blends bright yellow and black, the latest release follows the same strappy, gor...

info@hypebae.com (Hypebae) Mon, 02 Jun 2025 Hypebae
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Beauty of Joseon's Tinted Sunscreen Is Made for "Busy Girls" — Just Ask Sandy Liang

The beloved K-beauty brand, Beauty of Joseon, has been steadily rising in cult-favorite status, thanks in part to TikTok. For its first-ever lifestyle-led campaign, the label teamed up with none other than Sandy Liang to launch "Busy Girl" -- a celebration of modern hustle, self-care and skincare that actually keeps up with you.At the heart of its new drop is its latest hero: a daily tinted fluid sunscreen that does everything. It's a mineral SPF 30 with broad spectrum protection that wears like...

info@hypebae.com (Hypebae) Fri, 30 May 2025 Hypebae
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Dr. Squatch and Sydney Sweeney Want You to Get Clean — With Her Bathwater

It's never a slow news day in Hollywood, but even by Tinseltown standards, this one's… interesting to say the least. Sydney Sweeney -- actress and cultural obsession, teamed up with men's natural soap brand Dr. Squatch, to release a bar of soap infused with...her bathwater.No, this isn't a deleted Saltburn scene or a rogue Euphoria subplot; it's very real. The 27-year-old star is leaning into the internet's (sometimes unsettling) fascination with her, giving the people exactly what they joked ...

info@hypebae.com (Hypebae) Fri, 30 May 2025 Hypebae