Beauty
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Dior Beauty Named in Class Action Lawsuit for "False" Foundation SPF Claims

Dior Beauty has been named in a proposed class action lawsuit. Within the case, the brand is under fire for "deceptive and unlawful practices" related to two of the brand's foundation products that makes a 24-hour SPF protection claim.The civil complaint was filed on Jan 27, 2023, in the Northern District of California. The filing names Dior Forever Foundation and Dior Forever Skin Glow Foundation. In the 25-page filing, there are claims that Dior Beauty developed foundation products with SPF pr...

info@hypebae.com (Hypebae) Thu, 09 Feb 2023 Hypebae
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YSL Beauty Announces Lila Moss as Its Newest US Brand Ambassador

YSL Beauty has just named the daughter of the legendary model Kate Moss, Lila Moss, as its latest U.S. brand ambassador.The young model will appear in brand campaigns for products including the All Hours Foundation, Rouge Volupté Lipstick, Lash Clash Mascara and Rouge Volupté Candy Glaze Lip Gloss. YSL Beauty tapped Moss due to her innate confidence, unique sense of style and the exemplifying of the brand's values and ethos of fearless expression — as a testament to the embodying of her gene...

info@hypebae.com (Hypebae) Thu, 09 Feb 2023 Hypebae
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BLUEMARBLE Releases Its First Sneaker -- the Kellys

Anthony Alvarez's cult label BLUEMARBLE is branching out with the release of its first sneaker -- the Kellys.Inspired by champion surfer Kelly Slater, the brand's debut shoe embodies the spirit of the adrenaline-inducing sport. "Slater was one of my idols growing up and it felt fitting to channel my love of board sports into the first BLUEMARBLE sneakers. I wanted to develop a design that would enhance our menswear and be embraced by our community," Alvarez shares in an exclusive press release.T...

info@hypebae.com (Hypebae) Thu, 09 Feb 2023 Hypebae
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This Nifty Foundation Hack From Hailey Bieber Is a Makeup Game Changer

Finding the perfect foundation hack is no easy feat, but finding a celeb-approved hack like Hailey Bieber's is like finding pure gold. Bieber took to TikTok to show off her trick to cultivating red carpet-approved skin; from there, we were sold.The Rhode Skin founder curated a creative technique that this beauty editor personally can stand by. After mixing two pumps of her base with two pumps of possibly her Peptide Glazing Fluid as a primer, she applied the concoction to the palm of her hand be...

info@hypebae.com (Hypebae) Thu, 09 Feb 2023 Hypebae