We've all considered going short with our hair at some point, haven't we? For some of us, we took the plunge in our youth, looking for inspiration in the pages of our trusty magazines or from our favorite celebs who had blunt cuts. I went through my "bob stage" as soon as I entered high school (which, looking back, wasn't the smartest decision, since I didn't know to to take care of my relaxed hair). Pictures of me at that time reveal bangs that were cut too short and a bob that barely sk...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. Every month, the Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to...

When you think of fashion week, your mind may automatically jump to clothing. While it's true that clothing is doubtlessly the focal point, as more and more beauty brands have become involved in fashion week, beauty has become an increasingly important aspect for designers to consider. Beauty can help designers express their vision and either complement or contrast the clothes to heighten their message. And just as the clothes shown set the forthcoming trends, the beauty looks we see at fashion ...

Glossier returns back to the place in New York City where the magic all started. Located in the Soho neighborhood, the original 'Millennial Pink' experience received a glow-up with modern design elements.Located at 72 Spring Street, Glossier NYC draws inspiration from both the heritage of the brand and the fine-printed details we love about New York City. The new location has the feel of a classic New York loft — raw, unfinished, yet elegant and chic with touches of vibrant colors and polished...