If I could live in any decade, it would hands down be the '70s—not because I find anything about the way of life particularly endearing, but rather I'm absolutely head over heels for the aesthetic. There are so many iconic '70s makeup looks I can't even count, and the fashion speaks for itself. I'm all in when it comes to flared jeans and supersized sunglasses. However, as a beauty editor, I feel somewhat inclined to say that the single best thing about the '70s was the hair. I'm so obs...

Unless you've been under a rock, you're well aware of the latest drama on TikTok around Tarte Cosmetics and the mistreatment of content creator Bria Jones on the brand's most recent press trip. What's interesting is the founders' response to the claims and how Jones' experience has divided the beauty community as a whole.There was much to say about the #TrippinWithTarte Dubai trip earlier in the year, where the brand flew out major white influencers, including big names such as Alix Earle. The b...

Over the years John Geiger has released multiple versions of his highly sought after GF-01. What started as an approachable silhouette drop in 2020 has grown into the footwear designer's most popular shoe, gaining the attention of powerhouse brands like Nike. In his latest sneaker release, the Miami-based designer presents a collision of his past GF-01 iterations dubbed "What The."Expressed boldly by its name, the sneaker is a mismatched construction of Geiger's annual work blended into a unifie...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. Every month, the Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to...