Beauty
featured-image

Why Is the Beauty Industry Gravitating to Women Over the Age of 50?

In the beauty industry, much focus has always been on the current generations. Looking at ads from brands in the haircare, skincare and makeup industry, you rarely see anyone over a certain age being promoted — just the young and the "beautiful." However, there's a shift that's been happening where the industry is recognizing those ole' gals over the age of 60, starting with the dear darlings of Hollywood.In recent years, DTC beauty brands have begun casting older models. The representation co...

info@hypebae.com (Hypebae) Wed, 05 Apr 2023 Hypebae
featured-image

Johnson & Johnson Settles on $8.9 Billion USD Deal in Ongoing Talc Lawsuit

After a lengthy legal battle, Johnson & Johnson has reached a deal for a pricey number against its talcum powder products. Over the last decade, there have been countless claims against the products. One including the iconic baby powder was the cause of cancer.As the New York Times reported, the company would shell out $8.9 billion USD over 25 years to settle the lawsuit. The brand initially offered $2 billion USD. Johnson & Johnson's subsidiary LTL Management has re-filed for Chapter 11...

info@hypebae.com (Hypebae) Wed, 05 Apr 2023 Hypebae
featured-image

Beauty Forecast: Here's What the Industry's Future Looks Like

On the surface, beauty might seem immutable. How much can you innovate when it comes to skin, makeup, hair, and nails, after all? In reality, however, beauty is more like an ever-changing machine, even if the core components stay the same. In recent years, we’ve watched beauty morph into something completely unrecognizable before our very eyes. Products and treatments have gotten more inclusive, higher-performing, smarter, and more sustainable. Think about how the landscape has changed in the...

Erin Jahns Tue, 04 Apr 2023 Who What Wear
featured-image

Cara Delevingne Jumps on the Bob Trend Train With Shaggy Wolf Cut

Bobs are literally popping up every day. From Hailey Bieber to Zendaya, the girlies have the masses going crazy over the bob hairstyle. The latest star to join the Haute bob squad is Cara Delevingne — and we're absolutely here for it.Delevingne usually flaunts flowy, blonde tresses but is no stranger to switching things up. We've seen her with a half-shaven head and rocking some of the hottest hair colors of the szn, ranging from sunny blonde to expensive brunette. For the major update, the st...

info@hypebae.com (Hypebae) Tue, 04 Apr 2023 Hypebae