Beauty
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Makeup Artists Use These Three Tricks For The Best Bronzed Makeup Looks

Recently, I tested a bronzer for the first time in my career (which is definitely surprising since I spent most, if not all of my time, discovering and experimenting with products that can make a huge difference in a makeup look). As much as I loved the experience, I was left wondering why it took me so long to try it for myself after seeing countless examples of bronzed makeup looks on women who look like me: with afrocentric features and a dark skin tone.Without much to go off of and a growi...

Maya Thomas Fri, 21 Apr 2023 Who What Wear
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How to Apply Concealer the *Right* Way, According to a Celebrity Makeup Artist

You might be surprised to learn that I only recently added a good concealer to my everyday makeup routine. And this isn't because I had no desire to use it previously—I'd just never learned the *right* way to apply it without it creasing or looking cakey. If I ever struggled with things like dark circles or puffiness around my eye area, I would mostly rely on eye cream to get me out of a jam. Although that's still pretty effective for me, now that I'm a beauty editor, I'm able to reach out ...

Shawna Hudson Fri, 21 Apr 2023 Who What Wear
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Kelly Rowland IG Glam Transformation Shows Why She's the Blueprint for the Brown Baddies

Kelly Rowland is affectionately known as the "Godiva Barbie." And although she's a beautiful human inside and out, her physical appearance will tell you everything you need to know about her given title — especially when she gets into her bag. The star took to Instagram with her glam squad with BTS shots of her getting ready for the Fear of God runway show in Los Angeles, and we have to say: Dammnnnnnn.Her team of industry professionals included makeup artist Wendi Miyake and her go-to hairsty...

info@hypebae.com (Hypebae) Fri, 21 Apr 2023 Hypebae
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Sustainability Is Nothing New for Black-Owned Beauty Brands — It Is Simply Tradition

For the beauty industry, eco-conscious consumerism is quite the rave. Brands across all beauty categories, from everyday essentials in the skincare, haircare and body care verticals to the luxury desires of fragrance and makeup, have taken to this one buzzword we all know: Sustainability. But what exactly is suitability? The truth is that when it comes to BIPOC brands, being "green" wasn't a privilege of choice but rather a cultural necessity.Within the last few years, a disturbing number of bra...

info@hypebae.com (Hypebae) Fri, 21 Apr 2023 Hypebae