Beauty
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5 Years After Its Launch, I've Convinced Over 700 People to Buy This $18 Mascara

Confession time: As a beauty writer, especially as a beauty writer who works in the digital editorial world, it can feel like you spend hours of your day talking about and reviewing beauty products only to send your inner thoughts off into a big, black abyss. Even though I know it's irrational and many people do, indeed, see the articles I write, it can sometimes feel like no one is actually reading or buying into the products I love and recommend. That is, of course, until I receive a DM from s...

Erin Jahns Thu, 01 Jun 2023 Who What Wear
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If You Have Eczema, You'll Want to Avoid These Super Common SPF Ingredients

If you have a skin condition like eczema, you know it can be a struggle to find necessary everyday skincare products like sunscreen. Many contain ingredients that aren't exactly friendly to sensitive skin and they may even make eczema worse if you're not careful. Ugh. Don't worry, though. Armed with the right knowledge, you candefinitely find an SPF that works for you and not against you. I asked a dermatologist to clue us in on the best sunscreens for eczema. Below, you'll find what to l...

Shawna Hudson Thu, 01 Jun 2023 Who What Wear
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Estheticians Are Begging You to Use *This* Type of Serum for Soft, Smooth Skin

Anyone with extremely sensitive or acne-prone skin knows soft, smooth, clear skin can feel like a pipe dream at times. But with this little ingredient, it's not only possible but also 100% achievable. I'll first share a personal anecdote about lactic acid and how it changed my skincare routine for the better. I'd been dealing with some moisture-barrier damage, sensitivities, and breakouts all at the same time. I couldn't find a chemical exfoliant that helped keep my skin clear without causing ...

Shawna Hudson Thu, 01 Jun 2023 Who What Wear
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These 29 AAPI- and Asian-Founded Beauty Brands Are on Their Way to Icon Status

In the decade-plus that I've been covering beauty—not to mention the many years prior I spent being a consumer and tried-and-true fan—I've seen firsthand how Asian beauty brands have completely revolutionized the industry. (Who can even remember what it was like before K-beauty won over our skincare-loving hearts?) So every May when Asian American and Pacific Islander Heritage Month comes around, I love learning about new beauty brands I haven't tried yet and seeing how far we've come in t...

Marie Lodi Wed, 31 May 2023 Who What Wear