Beauty
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6 Summer 2023 Hair Trends That Need To Be On Your Radar

With the weather warming up, thoughts on how to revamp and rework your winter tresses may wear you low. After a winter of seasonal depression, we could all use a new hairstyle or color that helps us put our best foot forward and own the summer sunshine awaiting us.Short hair is the reason for the season, as told by Pinterest's 2023 predictions. Since the start of 2023, we've seen A-listers such as Hailey Bieber and Zendaya going for edgier bobs and other of our favorite girlies opting for croppe...

info@hypebae.com (Hypebae) Fri, 19 May 2023 Hypebae
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If Someone Told Me This Eye Shadow Only Cost $7, I'd Politely Call Them a Liar

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers...

Caitie Schlisserman Fri, 19 May 2023 Who What Wear
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What's the Tea With Melissa McCarthy's Ursula Makeup in 'The Little Mermaid'?

The Little Mermaid has beauty enthusiasts on edge as everyone is eager to see the film in live action to get into the lewks. However, actor Melissa McCarthy's transformation into Ursula, the iconic villain we all love to hate, is garnering less favorable opinions. Social media, particularly the LGBTQIA+ community, shared some strong thoughts.It's no secret that many of us were hoping that singer-songwriter Lizzo or a queer POC person would win the role of Ursula as Halle Bailey had made HERstory...

info@hypebae.com (Hypebae) Fri, 19 May 2023 Hypebae
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30 Holy-Grail Concealers Makeup Artists Always Use to Camouflage Signs of Aging

I'm pretty lucky. Not only do I have a job where I get to experience, write, and learn about the newest and most exciting products, treatments, and trends hitting the beauty industry, but I also get to interview and get to know the artists and experts who execute and create them. That said, I also feel lucky to have a beauty-loving, 73-year-old makeup-artist mom who I can consult about anything and everything. (My poor father never gets a word in when we have a family catch-up call. Sorry, dad...

Erin Jahns Fri, 19 May 2023 Who What Wear