Beauty
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Okay, I'm Gagging Over Kim Kardashian's "Crème Brûlée" Blonde Transformation

Kim Kardashian has recently switched up her hair color and has gone back for blonder days, taking inspiration from Beyonce. Her new "Crème Brûlée" blonde shade is a departure from her usual expensive brunette locks.In true social media icon fashion, Kim took to her Instagram page to reveal the new look. The reality star announced her drink collaboration with nutrition supplements brand Alani Nutrition as she captioned the post "KIMADE. Coming soon with @AlaniNutrition." Now while health and w...

info@hypebae.com (Hypebae) Tue, 11 Jul 2023 Hypebae
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Estée Lauder Brands Too Faced and Smashbox Cosmetics Initiate Layoffs

Estée Lauder beauty brands are in trouble with its California staples such as Too Faced and Smashbox Cosmetics announce looming layoffs.According to recent WARN notices filed in California, Too Faced and Smashbox are enacting layoffs effective August 15. Too Faced will be laying off 22 employees at its Irvine, California office, while Smashbox is letting go of 37 employees from its Culver City office. Employees from both Estée Lauder Companies were made away of impending layoffs on June 5.The...

info@hypebae.com (Hypebae) Tue, 11 Jul 2023 Hypebae
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11 Full-Coverage Foundations That Look So Natural No One Will See Your Makeup

If you find that you're not a full coverage foundation type of person—I get it—you're not exactly alone. Although I'm personally more of a full coverage queen myself, I totally understand that some people find these types of formulas too heavy, cakey, or hard to work with. As with any makeup product though, it's all about the application. What if I told you there were full coverage formulas out there that apply so beautifully that people won't even know you're wearing makeup? Sounds imposs...

Shawna Hudson Tue, 11 Jul 2023 Who What Wear
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Jordan Brand Gets Nostalgic With Air Jordan 3 "Fear"

With an archive as vast as Jordan Brand's, it's understandable if the titan footwear wants to dip into the back of its closet.For the first time since its initial release ten years ago, the Air Jordan 3 is hitting shelves in the "Fear" colorway. Opting for a mostly gray construction, the sneaker makes light work of various shades of the austere hue. Elephant print around the toe and heel invigorate the design, while leather and suede deliver texture to the upper. The otherwise somber shoe is bro...

info@hypebae.com (Hypebae) Tue, 11 Jul 2023 Hypebae