In the decade-plus that I've been covering beauty—not to mention the many years prior I spent being a consumer and tried-and-true fan—I've seen firsthand how Asian beauty brands have completely revolutionized the industry. (Who can even remember what it was like before K-beauty won over our skincare-loving hearts?) So every May when Asian American and Pacific Islander Heritage Month comes around, I love learning about new beauty brands I haven't tried yet and seeing how far we've come in t...

By now, you've probably surmised we test-drive a lot of beauty products here at Who What Wear. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've become very nitpicky beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.The good news? We're far more often...

Gaining sartorial insights from various creatives in the industry is always helpful for further styling exploration. So when Nordstrom stylist, Kathy Brown, offered up some of her key fashion tips, we jumped at the chance. Brown is one of Nordstrom’s Stylist Ambassadors at the Bellevue Square store in Washington and has been with the retailer for over 25 years. So it’s safe to say she knows a thing or two about Nordstrom and what matters in fashion.Over her years helping clients build out...

Sensitive skin savior Tower 28 announces its finalists for the fourth installment of its Clean Beauty Summer School program for BIPOC beauty brand founders.The ten finalists span across the nail, haircare, skincare and makeup categories. Throughout the ten-week program, the participants will engage in a rigorous program covering topics on business legalities, product development and manufacturing, digital marketing and C-Suite practices. The brands are also promised a guaranteed meeting with maj...