Honestly, it's becoming tougher and tougher to sift through the endless drops of moisturizers, mascaras, lipsticks and blushes coming our way each month. As someone who loves to keep up with the latest beauty trends, I can wholeheartedly admit that 2023 isn't shaping out to be the most exciting year for beauty brands in terms of innovations — but we move.July flew by like a ray of light, with us now being halfway through the summer. This month, the Hypebae Beauty team noticed that brands are f...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which products are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers endorse without reservations.The major...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

As beauty editors, it should come as no surprise that we're constantly hoarding new shades of lipstick. Although it's fun to keep a rotation of colors (from pink and brown all the way to red), there's one shade we always come back to—a deep, rich red. A bold lip shade like this one can really take your makeup from zero to 100 in a minute. It instantly polishes a look up and looks good on every single skin tone. It's also equal parts dramatic, vampy, powerful, and feminine. If you're curious ...