Beauty
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The *Only* Waterproof Mascaras Worth Buying That Are All $14 or Less

We could talk about mascara for hours on end, dissecting the different formulas and brushes, and debating which ones are actually the best of the best (FYI: we kind of already did). Still, different situations will call for different mascaras. For example, if you're going to the office or brunch and you want a soft, natural look, a lengthening mascara is probably best. On the other hand, if you're going to dinner or meeting friends for drinks, and you want a sultry, defined look, a volumizing...

Kaitlyn McLintock Tue, 11 Jul 2023 Who What Wear
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Fenty Beauty Drops First-Ever Shade Matching Filter on TikTok

In a world of online shopping, picking the right shade of foundation is quite a daunting process. Thankfully, Rihanna's Fenty Beauty has found a way to eliminate your shade-matching woes with its first-ever #ShadeMatching Filter on TikTok.Known for its vast foundation shades, the brand is taking the guesswork out of finding your perfect complexion shade in Fenty Beauty's "Pro Filt'r" Soft Matte Longwear Foundations, all from the comfort of home.With the filter feature, you can visualize the foun...

info@hypebae.com (Hypebae) Tue, 11 Jul 2023 Hypebae
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Okay, I'm Gagging Over Kim Kardashian's "Crème Brûlée" Blonde Transformation

Kim Kardashian has recently switched up her hair color and has gone back for blonder days, taking inspiration from Beyonce. Her new "Crème Brûlée" blonde shade is a departure from her usual expensive brunette locks.In true social media icon fashion, Kim took to her Instagram page to reveal the new look. The reality star announced her drink collaboration with nutrition supplements brand Alani Nutrition as she captioned the post "KIMADE. Coming soon with @AlaniNutrition." Now while health and w...

info@hypebae.com (Hypebae) Tue, 11 Jul 2023 Hypebae
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Estée Lauder Brands Too Faced and Smashbox Cosmetics Initiate Layoffs

Estée Lauder beauty brands are in trouble with its California staples such as Too Faced and Smashbox Cosmetics announce looming layoffs.According to recent WARN notices filed in California, Too Faced and Smashbox are enacting layoffs effective August 15. Too Faced will be laying off 22 employees at its Irvine, California office, while Smashbox is letting go of 37 employees from its Culver City office. Employees from both Estée Lauder Companies were made away of impending layoffs on June 5.The...

info@hypebae.com (Hypebae) Tue, 11 Jul 2023 Hypebae