Unless you've been living under a rock, we're sure you've been watching HBO's anticipated series, The Idol. It seems like everyone is talking about Jocelyn, played by Lily-Rose Depp. But honestly, we're more interested in Abel Tesfaye, aka The Weeknd or Tedros and his sinister "rattail" braid.As soon as Tedros made his first appearance on the show, I couldn't shake off this eerie feeling that something wasn't right about him. Growing up in Black southern culture, I was taught to be wary of men w...

The emergence of status-inspired aesthetics among TikTok's fashion crowd is perhaps one of the most defining (albeit confusing) characteristics of the social media platform. I grew up up at the height of Tumblr, when blogs were used as pseudo mood boards, usernames were taken to the grave, and the few 'influencers,' that emerged interacted with their followers through anything from cryptic posts riddled with song lyrics to spilling the details of their personal lives to anonymous commenters. ...

Trying to wrangle your brows isn't the easiest. And if it's easy for you, can you please let us know all your secrets? But for the rest of us, finding the perfect way to style your brows can seem like an unattainable goal. There's a lot of trial and error (and sometimes our "error" eras get immortalized on social media).Personally, I've had a lot of ups and downs with my brows. When I was growing up, they seemed so thick and bushy. I'm really glad my mom forbade me from overplucking them becaus...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers...