Whether or not you're a primer stan comes down to personal preference and skin concerns. I know plenty of folks (even professional makeup artists) who hate them, but there are others out there who absolutely swear by a good primer. That said, if the only thing stopping you from experimenting with or investing in a primer is a limited spending quota, I have great news: Some of the best face primers out there can actually be found at the drugstore.Celebrity makeup artist Elizabeth Seropian can...

We could talk about mascara for hours on end, dissecting the different formulas and brushes, and debating which ones are actually the best of the best (FYI: we kind of already did). Still, different situations will call for different mascaras. For example, if you're going to the office or brunch and you want a soft, natural look, a lengthening mascara is probably best. On the other hand, if you're going to dinner or meeting friends for drinks, and you want a sultry, defined look, a volumizing...

In a world of online shopping, picking the right shade of foundation is quite a daunting process. Thankfully, Rihanna's Fenty Beauty has found a way to eliminate your shade-matching woes with its first-ever #ShadeMatching Filter on TikTok.Known for its vast foundation shades, the brand is taking the guesswork out of finding your perfect complexion shade in Fenty Beauty's "Pro Filt'r" Soft Matte Longwear Foundations, all from the comfort of home.With the filter feature, you can visualize the foun...

Kim Kardashian has recently switched up her hair color and has gone back for blonder days, taking inspiration from Beyonce. Her new "Crème Brûlée" blonde shade is a departure from her usual expensive brunette locks.In true social media icon fashion, Kim took to her Instagram page to reveal the new look. The reality star announced her drink collaboration with nutrition supplements brand Alani Nutrition as she captioned the post "KIMADE. Coming soon with @AlaniNutrition." Now while health and w...