Beauty
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You’re Late—New Yorkers and Parisians Have Already Bought These 7 Fall Trends

If you haven’t started shopping for fall yet, you’re late. The fashion set is already on it and they’re quick to make things sell out before you can even get your hands on them. I am already seeing a few glimpses of fall flash before my eyes are yes it’s true, the shopping has started now. Something important to note is that even before it gets cold, it’s nice to begin introducing fall elements into your wardrobe. Think more neutral tones, layering, and gauzy knits. I’ve done a bit ...

Sierra Mayhew Mon, 21 Aug 2023 Who What Wear
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Run, Don't Walk—Glossier's Cult-Loved Concealer Formula is Now a Foundation

If you're like me and have used your Glossier Stretch Concealer ($20) down to the last little bit in the pot, you're going to want to listen up. Normally, as a beauty editor with a very short attention span, I don't exactly use any makeup formula until the last drop, but this creamy, buildable concealer is the exception and a forever favorite. It contains elastic-like waxes that stretch and move with your complexion—creating a true second-skin, dewy finish you just can't find anywhere else. ...

Shawna Hudson Mon, 21 Aug 2023 Who What Wear
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If You Like Flawless-Looking Skin, You're Going to Love This Foundation

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers...

Grace O'Connell Joshua Sun, 20 Aug 2023 Who What Wear
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I Believe in Simple Skincare—These Essential Items Give Me My Best Skin Ever

Including a brand-new sculpting body oil.The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can't-live-without products that make their worlds go round. If there's one thing Allison McNamara, the founder of Mara, wants you to know, it's that you don't need a thousand skincare products to get...

Kaitlyn McLintock Sat, 19 Aug 2023 Who What Wear