Here's the deal: finding a face moisturizer that, for al intents and purposes, does exactly what it promises to do for your skin, can be a challenging feat for anyone (yes, even your most trusted Who What Wear beauty editors). One thing we can count on, however, is the guidance we have from the skin experts across the U.S. we're lucky enough to have on speed dial offering steadfast solutions for all our skincare woes. Before you add another moisturizer to your virtual shopping basket without ex...

Besties, fall is quickly approaching. After what seems like a "meh" summer, we're ready to move on from this szn and into our fall beauty trends. Each year, as we go into the cooler months, we revive those faithful hair, makeup and nail looks of the '90s, reimagining them with each year. This year, we're taking it back to the Backstreet Boys and NSYNC days and revamping the '90s "Boy Band" bob.What is the "Boy Band" Bob?The '90s "Boy Band" Bob aka "Boyfriend Bob," is all about effortless layers ...

We all want hair that looks and feels like a million bucks, right? Well folks, there's an easier way to do so than you think. Incorporating a good hair serum into your routine can really change the game. There's truly a formula for every hair goal, whether that's growth, extra hydration, or giving your strands a thicker appearance. I personally fall into the "extra hydration" camp since my hair is incredibly thick and curly, and I can say with confidence that the addition of a moisture-boosting ...

Many of us are soaking up the last few days of summer, but of course we're bookmarking our fave A-listers who are ahead of the game and serving us fall hair and makeup inspo. It should be no surprise that Zendaya is ahead of all the girlies, letting us know it's time to take our tresses back dark...Yes, it's time.The star has been in an espresso brown shade for the last several months but tapped her colorist Sarah Shears to take her down to a mocha chocolate shade, opting into the hair color tre...