Billie Eilish is no stranger to revealing head-turning beauty moments that undoubtedly filter out to be viral trends. However, she has taken the cake with her newly dyed red roots debut. And be not fooled; this is no regular celebrity hair transformation. The star has pulled the veil back on Pinterest's 2023 "micro makeover" trend of "Gemini Hair."Eilish took to Instagram to give the masses a closer look at her Flamin' Hot Cheetos roots. She kept the ends of her hair in her signature raven jet-b...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your hard-earned money and attention. You can expect honest, uncensored feedback and no-BS recommendations our hard-to-please testers endorse withou...

Growing up in a Black, Southern household, taking care of your hair was an important part of the culture. It was essential to never be seen with unkempt hair, and I was introduced to the "press-n-curl" at an early age in the "kitchen" salon, where my fine curls were pressed into a sleek body of art every Sunday before church. And as I got older, I learned how to style the women in my family's hair in a similar way. Within my community, frizz was not a word to be said nor tolerated, but, looking ...

Shopping for an effective setting powder may seem straightforward and painless, but it is often tricky. It begins with choosing between loose or pressed formulas, which, while virtually the same, work differently and lead to various results depending on the application tool you choose. Next comes the shade selection to avoid being stuck with a product that may read too cool or warm or result in a flashback that will leave you looking beyond ghostly in pictures.When it comes to picking out you...