Raise your hand if you remember the Kylie Lip Kit craze of 2016. Everyone was trying to get their hands on the latest launch—it was a cultural phenomenon. The Kylie Lip Kit craze also jump-started something else: a major obsession with matte liquid lipsticks.For the better part of 2016, gloss seemed practically outlawed. Liquid lipstick was the moment, and the more matte the better. The problem with the liquid lipstick formulas then mostly had to do with the formulas. Matte liquid lipsticks o...

In recent years, what once was a "camp" exaggeration of Western style has now become a wardrobe staple that even celebrities can't ignore: Cowboy boots slowly but surely took over the fashion world slowly, and then all at once. It first came off as a kitschy trend but is now one of the most fun ways to dress up a miniskirt or make an outdated pair of pants feel very current. And stars like Rihanna and Alexa Chung would agree, as I have seen them wear these boots countless times.Now that fall ...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

We can all agree that between silver and gold—silver— is taking the medal as the superior metallic footwear choice. But why are we so obsessed with silver recently?Since 2022, silver has claimed its popularity throne. Our favorite brands from Diesel to Stine Goya have embraced the glamor of shine, and most recently, the Ganni Spring/Summer 2024 show offered a glimmering allure of silver shoes and accessories on the runway.In the midst of regaining normalcy and familiarity with going out aga...