Beauty
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This Cocktail-Inspired Trend Is Already Giving Latte Makeup A Run For Its Money

Over the past year, TikTok users and beauty lovers everywhere have been introduced to a number of social media platform dominating trends centered around creating makeup looks inspired by food and drink. If you've yet to cross paths with Latte Makeup, the Tomato Girl, and Hailey Bieber's viral Strawberry Girl look, here's what you need to know about them: a majority of the tutorials that explore the subject matter is based on the sentimental experiences and imagery surrounding them rather than ...

Maya Thomas Thu, 24 Aug 2023 Who What Wear
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This Polarizing Y2K Beauty Trend Is Back with Vengeance—How to Pull It Off

Anyone who lived through the late 90s or early 2000s knows just how devoted we, as a society, were to wearing frosted eye shadow. We held onto that stuff like a vice grip, and it was pretty much fundamental to any on-trend makeup look. Celebs like Christina Aguilera, Paris Hilton, and Naomi Campbell were just a few of the era's it-girls that embraced it. Yet, fast forward a few years to the mid-aughts, and it pretty much fell completely out of style. We've lived a fairly frost-free existence ...

Kaitlyn McLintock Wed, 23 Aug 2023 Who What Wear
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I Think Nordstrom Has Amazing Basics—These Jeans, Tops, and Dresses Are Great

I think every fashion editor on the Who What Wear team would agree that Nordstrom gets an A+ in the basics department. There's consistently a wide variety of these versatile staples at a variety of price points. In other words, if you're looking for a fresh piece to act as a foundational item in your wardrobe, Nordstrom will always have options.I currently think the assortment of jeans, tops, and dresses is on point. Below, you'll uncover the specific styles that I think are great. You'll notice...

Bobby Schuessler Wed, 23 Aug 2023 Who What Wear
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4 Scandi Women Share the Skincare Products That Make Up Their Minimal Routines

As a beauty editor who resides in the U.S., I'm intrigued by international beauty. Actually, that's an understatement. I'm obsessed with international beauty. Whether it's iconic and effortless French beauty, effective and innovative Korean beauty, or something else entirely, I'm more than willing to delve in and learn all about the products, routines, and treatments that people use and love. After all, beauty is global, regardless of culture or locale. Lately, I've been especially inte...

Kaitlyn McLintock Wed, 23 Aug 2023 Who What Wear