As we transition from summer's warmth to autumn's coolness, we all eagerly anticipate Halloween's arrival. The spooky season presents the perfect opportunity for many to embrace their inner child and bring out their best creativity. If you're anything like this beauty editor, you're choosing to embrace your love for the szn not through costumes but through beauty. For this occasion, we're focusing our attention on the nails.Your nails can really make or break your Halloween look. You don't have ...

In these beauty streets for Paris Fashion Week, Selena Gomez has been the giving the girls lewks non-stop. Now, while the other girlies may be talking about their fave looks of hers for the season, the Hypebae Beauty team literally stopped in our tracks when her statement rosebud updo came across our socials.Her rosebud bun was styled by celeb hair stylist, Dom Seeley, who has been in charge of Gomez's mane while she's been slaying the Paris streets. Seeley styled her strands to resemble the fin...

I've always had a love-hate relationship with concealer. It's necessary when I want to disguise my dark circles or cover redness, but it can smudge, settle into fine lines, and highlight my skin texture. Worst of all, it can dry down to look powdery and sit atop my skin like some sort of mask. When that happens, I feel an instant and visceral frustration that makes me reach for the nearest makeup remover. As you can imagine, I have a pretty strict set of standards for my concealer. I've te...

By now, you've probably surmised we test-drive a lot of beauty products here at Who What Wear. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've become very nitpicky beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.The good news? We're far more often...