MAC Cosmetics has announced internationally acclaimed pop sensation has announced Danna Paola as its new Global Brand Ambassador.Known for her fearless and groundbreaking approach to music and personal style, Paola perfectly embodies the values of self-expression and artistic expression that MAC stands for. From classic and timeless looks to daring and avant-garde choices, her makeup reflects MAC's inclusive philosophy: "All Ages, All Races, All Sexes.""It is a dream for me to be part of the MAC...

Men have wholeheartedly embraced their inner "baddie" eras and have been fearlessly rocking taboo hair, nail and skincare products outside their comfort zones. Influential figures like A$AP Rocky and Drake have adopted the trend of flaunting nails and adorning their hair with bows, barrettes and beads. Now, Anwar Hadid, the brother of supermodels Bella and Gigi Hadid, has joined this movement by unveiling eye masks as the ultimate eye accessory staple.Eye masks, once reserved for relaxation and ...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers...

She has the best tips.Listen to a single song off her latest EP, When I Hear Your Name, and one thing becomes instantly clear: R&B artist, Maeta, is a music icon in the making. Then, scroll through her Instagram, and something else becomes clear: she's a burgeoning beauty icon too. Everything from her cherry cola-esque lips to her bronze, sculpted eyeshadow says so.  Maeta set out on tour in August. Ever since, she's been traveling constantly, performing on different stages in different citie...