Everyone has different needs and goals for their hair. While some of us are looking for extra volume, others want to repair damage from the perpetual use of hot tools or chemical treatments. Some want to give their curls some major TLC, while others seek color protection. Regardless, I'm confident everyone wants their strands to reach their full, healthy, and expensive-looking potential. Here’s the best part: your wallet doesn't have to suffer the consequences of transforming your hair ga...

This year, Gen Z—like countless other generations—has found a certain infatuation with the beauty trends of the past. Rather than imitating the decade’s most popular trends, the so-called ‘I-generation’ can be best described as emulating them by drawing from aesthetics and adding a modern twist. While a majority of Gen Z aren’t old enough to recall the beauty trends belonging to the latter years of the 90s, they still identify with them. But why the sudden draw to throwback beauty...

A cascade of dark ringlets frames Sunayana's face, delicately catching the light as she moves. She wasn't always so comfortable with her curls -- in fact, the 28-year-old from San Francisco felt that her spirited curls were once a source of frustration rather than pride. Sadly, this is not a novel concept. The beauty world never allowed women like Sunayana to embrace their hair because they worshipped South Asian women with the stereotypical silky, straight hair as the only beauty standard."My h...

If you're reading this now — it's down to the wire to get gifts in time for your friends and loved ones. But fear not, we got you bae. We've explored gift ideas for those who fall under the "Clean Girl Aesthetic" and the "Glam" girl in your life. But, we can't leave out the bestie who gives "Femme Fatale" energy -- who is probably a last minute shopper, just like you. Think Julia Fox meets Effy Stonem from Skins.If this seems like someone you know and if you're in need a last minute gift, we g...