Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your hard-earned money and attention. You can expect honest, uncensored feedback and no-BS recommendations our hard-to-please testers endorse withou...

Somehow, in the blink of an eye, I’m 43 (allegedly). Aging is a weird thing. I’m grateful for this gift of getting older, but I’m not lying when I say that it can be a shocking dose of reality from time to time. I remember one evening, about six years ago, I saw Jeff Goldblum perform his then-regular jazz show in my neighborhood. He came to our table and commented on the macaroni and cheese I was sharing with my co-worker. “Ahhh, mac and cheese. That was another life…” I wasn’t sur...

With the rise of ‘90s fashion, we’re seeing the return of decades-past styles that feel more relevant than ever. Celebrities such as Gwyneth Paltrow, Naomi Campbell, and Carolyn Bessette Kennedy have become the poster children for a refined take on cool minimalism from the time period. Accounts such as @cabmate have found a dedicated audience on Instagram for distilling the best in fashion from the decade. Throwback pieces from the ‘90s, too, have made a resurgence. Among them are pared-ba...

There's just something about European style that we Americans can't get enough of. Even when they're wearing something casual and low-key, the fashion people of Paris, London, Milan, Stockholm, and other cities always seem to dress with a certain polish—and I'll go to the ends of the internet in search of ways to re-create their looks myself. In fact, I recently did just that, and I figured I'd share my findings with you here.Let's start with jeans, the one item I know every one of us has i...