If you were to ask me what my number one hair goal is, I would say it's to make my hair both look and feel as silky as possible. I'm talking shampoo commercial–level silky, where light practically bounces off your hair because it's just that healthy.Unfortunately, achieving silky hair is easier said than done. Silky hair isn't just something that you can achieve with a sporadic mask or two. The most lustrous strands require a targeted, intentional routine that involves a wide variety of produ...

Regardless of the season, whenever I pay someone a compliment about how stunning their hair is, it seems like I always get the response, "Thanks, but my hair is actually really greasy." While it may seem like greasy hair can look appealing when styled into a stylish bun or ponytail, the truth is that it can be a major issue at the roots and beneath the surface. This problem persists no matter the time of year, causing frustration for the girlies with the locks. (Not for my bald fade, thoughhhhh....

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

Remember the Wet 2 Straight flat irons of the early 2000s? Sure, they kind of worked to straighten your hair, but you may as well have put your wet strands directly into a cast-iron pan because they basically seared your hair and left it with tons of heat damage to boot. The thought of putting my hair through that again makes me break out in full-body hives, so you can bet I was immediately skeptical when I first heard about a tool that promises to take your hair from wet to straight.Howe...