Beauty
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Miista's New Campaign Celebrates Its Icons in the Biggest Way

Miista just came back in the biggest way, launching a larger-than-life campaign that celebrates its most iconic silhouettes. Exploring what it takes to make an icon, the brand honored its three most popular silhouettes by transforming them into 3D sculptures. Starring the Asia, the Miri and the Brenda, the new campaign put Miista's iconic styles at the top of a podium, emphasizing how they've each earned their place to gain icon status.Captured amidst the streets of East London, the brand invite...

info@hypebae.com (Hypebae) Thu, 08 May 2025 Hypebae
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Hit the Ground Running With Loewe and On's Newest Cloudtilt 2.0

Loewe and On Running are a dynamic duo in the fashion world, consistently dropping collaborations that blend luxury and performance. After the success of their past sneaker releases like the Cloudventure, Cloudrock, Cloudtilt and Cloudtilt 2.0, they've now introduced the Cloudventure 2.0 -- a fresh update that promises both style and functionality.This new design features a semi-translucent mesh upper, which adds a breathable touch while showcasing the "LOEWE" anagram. The Cloudventure 2.0 also ...

info@hypebae.com (Hypebae) Thu, 08 May 2025 Hypebae
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10 AAPI-Owned Makeup and Skincare Brands to Shop This Month

May is AAPI Heritage Month — a time to honor the rich diversity, strength and global impact of Asian Americans and Pacific Islanders, especially within the beauty space. Through adversity and creativity, we are constantly witnessing the creation of resilience and rich ideas. This community of individuals continues to inspire and spark meaningful change across industries, including makeup, skincare and haircare.While the beauty world is making strides toward greater inclusivity, there's still m...

info@hypebae.com (Hypebae) Thu, 08 May 2025 Hypebae
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The Best Beauty Gifts to Celebrate Every Kind of Mom

If you're the future god-parent, best friend, husband, partner or co-worker, you might not be sure where to start when it comes to shopping for Mother's Day, especially in the beauty arena. In all honesty, the best gifts for the moms who do the most (whether that's juggling school drop-offs and boardroom meetings or simply holding the family down) strike a balance between thoughtful and indulgent. Think skincare favorites she wouldn't splurge on for herself, daily essentials that turn her routin...

info@hypebae.com (Hypebae) Thu, 08 May 2025 Hypebae