K-beauty brand Sulwhasoo has launched a new product — the First Care Activating Mask, taking after the brand's well-known First Care Activating Serum.The First Care Activating Mask presents itself as a biodegradable sheet mask constructed from the fibers of Paper Mulberry. It targets and effectively strengthens the skin's own protective barrier, a crucial element in maintaining youthful and radiant skin. Each individual mask is thoroughly saturated with an equivalent of roughly three weeks' su...

As a beauty editor, there's nothing I hate more than seeing a visible film of foundation sitting atop my skin. I'm talking about cakey texture, creasing, and smudging. When any of these things happen (or, at the very worst, all of them happen), I experience a very real and visceral frustration. I'd rather not wear foundation than put up with it, which is why I'll often just wash it off with my nearest makeup remover.  Unfortunately, there are a lot of subpar foundation formulas that look like...

K-beauty is for the gworls that want glass/porcelain skin. The cultural beauty trend has introduced us to some of our greatest skincare obsessions: cleansers, snail mucins and of course, the iconic sheet masks. The Hypebae Beauty team definitely understands the flair and appeal of K-beauty.When you think of a K-beauty routine, you may have heard of the endless steps that the regime consists of, but founder Jin Kwon of K-beauty retailer TONIC15 says that it doesn't have to be like that. The rules...

In case you haven't noticed, we're big on weddings here at Who What Wear. Although folks mainly tend to focus on the big day (including details like the dress, venue, shoes, and makeup), there's one small element that often gets overlooked. I've heard plenty of horror stories from engaged friends that they received a proposal when they least expected it—aka, their nails were far from done and they wanted to wait until they were to post about it.It may seem like a small, trivial thing, but I'm...