It's clear that ballet flats have taken over our feeds and have quickly risen to one of the biggest footwear trends of 2023. Ballet flats are a classic choice, just like its sister, the Mary Jane: versatile, sleek, and timeless. Considering the popularity of different aesthetics trending like balletcore, dark academia, and hyperfeminity, ballet flats are a style of show that transcends in these various "cores." With the grip that the Y2K aesthetic has on us, expect to see even more niche styles ...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your hard-earned money and attention. You can expect honest, uncensored feedback and no-BS recommendations our hard-to-please testers endorse withou...

Beyond our knack for scoping out deals and validating trends once they pick up speed, beauty editors possess the unique ability to find the best gifts for our loved ones. In other words, the holiday season is our Super Bowl, with Thanksgiving serving as our half-time to pull together our shopping lists. Everyone knows that the holiday season has a tendency to be as hectic as they are joyful, so I naturally gravitate towards gifts that transport them to their happy place from the comfort of the...

It's no secret that certain colors can make us feel some type of way. Whether we're curating a killer wardrobe filled with our favorite seasonal hues or a lipstick collection for the ages, we tend to gravitate toward certain shades without even realizing it.According to Lynne Marks, the international director of the London Image Institute, color is actually a super-key way that we convey information about something (including ourselves) in a nonverbal way. That means the winter nail shades ...