Beauty
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Get To Know a *Real* Day in the Life of a Style Influencer with UGG

Over the past year, UGG has been setting out to transform its signature lined boots under the forward-thinking umbrella of Icons Reimagined. If you have been following the California-based brand recently, you may have seen its viral Bea Mary Jane shoe launching in this category, or the AMBUSH Penny Loafer collaboration. Ahead of the spring season, UGG now introduces the second chapter of Icons Reimagined, following up on its men’s range with the women's-focused Golden Collection. Perfect for t...

info@hypebae.com (Hypebae) Fri, 14 Mar 2025 Hypebae
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Peso Pluma Wants to "Smell Good All the Time"

Peso Pluma can do it all — from captivating the hearts of his native Mexico to making waves on the global stage, the singer-songwriter is not just redefining the sound of music in his native country but also making his mark in the world of beauty. As he continues to connect cultures with his unique sound, Pluma's partnership with YSL Beauty reflects his commitment to authenticity and self-expression, proving that his influence extends beyond singing into fragrance.We spoke to Pluma about exper...

info@hypebae.com (Hypebae) Mon, 17 Mar 2025 Hypebae
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Why Beauty Brands Are Betting Big in Women's Sports

Whether it's Sephora's collaboration with the Toronto Tempo or Cameron Brink's introduction as the face of Urban Decay, beauty brands are betting big in the world of sports. From Formula 1 to basketball, we're starting to see these two sectors colliding -- a decision, for many brand leaders, that is rooted in a belief that both industries share core values of self-expression, confidence and breaking boundaries. From empowering athletes to engaging with diverse audiences, the intersection of thes...

info@hypebae.com (Hypebae) Mon, 17 Mar 2025 Hypebae
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Moncler and Moon Boot Take Winter to New Heights - Literally

Fashion month might be officially wrapped up, but Moncler Grenoble had to take things up a level. The luxury outerwear giant took over Courchevel Altiport -- the highest airport in Europe at a staggering 2,008 meters above sea level -- for an unforgettable Fall/Winter 2025 showcase. Nestled in the heart of the French Alps, this icy runway provided the perfect backdrop for a collection built for extreme conditions.The cherry on the top? The Moncler and Moon Boot collab -- a partnership destined t...

info@hypebae.com (Hypebae) Mon, 17 Mar 2025 Hypebae