Beauty
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British Girl Group FLO Are Putting Their Stylish Spin on Crocs

London-based girl group FLO are quite literally style icons. Known for their perfectly coordinated outfits and, not to mention, impeccable vocals, the group translates their playful personalities into their wardrobes with ease, and now they're about to conquer the world of footwear.Just named by Crocs as the brand's newest ambassadors, the vibrant trio -- made up of Renée Downer, Stella Quaresma and Jorja Douglas -- star in the new campaign, spotlighting their favorite silhouettes and the "poss...

info@hypebae.com (Hypebae) Tue, 30 Sep 2025 Hypebae
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Emi Jay Adds a New Hair Mist to Its Coveted Lineup

Emi Jay, known for its cool girl-approved claw clips and hair accessories, just expanded its range of cult-favorite hair products with the new Toasted Sugar Hair + Body Mist. Described as a heavenly vanilla, the mist promises to moisturize and reduce frizz while it leaves behind a warm, sweet scent — just in time for all of your cozy fall festivities.The new fragrance features decadent notes of spun sugar, tonka bean, delicate amber and sweet vanilla. Plus, its portable packaging makes it perf...

info@hypebae.com (Hypebae) Tue, 30 Sep 2025 Hypebae
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Hayley Williams Wants You to Dye Your Hair a Spooky Color

Halloween is closer than you think and Good Dye Young just released its new "Infusions Collection." The series of semi-permanent dyes includes three rich, lo-fi shades that will be ideal for your upcoming Halloween costume or as your new signature hair color. To celebrate the release, co-founder Hayley Williams donned the new colors in a haunting campaign inspired by tarot readings.The "Infusions Collection" delivers three new additions to the cult-favorite lineup: "Rose Mocha," "Iced Matcha" an...

info@hypebae.com (Hypebae) Tue, 30 Sep 2025 Hypebae
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6 Beauty Trends To Watch for SS26

Runway beauty has a reputation for bringing subversive trends to the forefront of fashion month. While the editorial details don't always translate to our everyday routines, there's no better place to look for the season's most impactful trends across makeup, hair and nails. Above all else, Spring/Summer 2026's beauty details emphasize lived-in makeup and maximalist touches. Whether its bold, extra long nails or rainbow hair accents, brands like Kim Shui and  Chopova Lowena are making deeply i...

info@hypebae.com (Hypebae) Mon, 29 Sep 2025 Hypebae