Beauty
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The One Winter Coat Fashion People Regularly Wear to Look Wealthy

Calling all mob wives.Although we yearn for spring to come faster (albeit for warmer temperatures or the chance to switch up our wardrobes), the harsh truth is that we're still in the midst of winter. Sure, we can try to be in denial by putting off pulling our puffer coats, thermal layers, and snow boots out of storage, but eventually, we have to face it. When that moment comes, it can be hard to succumb to the idea that your sartorial choices must be based more onfunction than fashion. But wh...

Jasmine Fox-Suliaman Fri, 26 Jan 2024 Who What Wear
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Do Eye Shadow Primers Really Do Anything? My Before-and-After Photos Say It All

If you ask any makeup artist, they'll likely tell you primer is seriously key. Whether you're using it as a base for your foundation or on your lids, it can make all the difference in your look. Although it can be an amazing product that helps grip your makeup so it stays in place, it can also feel a tad unnecessary if you like to keep it simple.If that sounds like you, I'll let you in on a little secret: Concealer can often work just as well and might even save you a few bucks. It's my ...

Shawna Hudson Thu, 25 Jan 2024 Who What Wear
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Sorry to the Basics in My Closet—These J.Crew and Nordstrom Finds Could End You

Do you ever start shopping and realize that you don't just want one or two items but suddenly crave an entire wardrobe overhaul? Same. On a recent perusing of the new arrivals section on of my favorite sites, I came across so many strong pieces that I started envisioning a whole new wardrobe with these chic updates. More than anything, it was the wardrobe basics that really caught my eye and made me consider replacing the very versions in my own closet to start off 2024 on a strong note.Thes...

Anna LaPlaca Fri, 26 Jan 2024 Who What Wear
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Out of All the Makeup Brands Editors Have Access to, We Use These 8 the Most

Have you ever wondered which cosmetic brands Who What Wear's beauty editors swear by when met with hundreds of options? It wasn't an easy task (our beauty cabinets are constantly overflowing, yet rarely pruned), but I tapped my team for their top eight brands and products they can't imagine living without in no particular order.Below, dive into the makeup kits of our beauty editors and learn which brands and products have continued to set an industry standard of excellence. Get ready to bookm...

Maya Thomas Wed, 24 Jan 2024 Who What Wear