If you ask any makeup artist, they'll likely tell you primer is seriously key. Whether you're using it as a base for your foundation or on your lids, it can make all the difference in your look. Although it can be an amazing product that helps grip your makeup so it stays in place, it can also feel a tad unnecessary if you like to keep it simple.If that sounds like you, I'll let you in on a little secret: Concealer can often work just as well and might even save you a few bucks. It's my ...

Do you ever start shopping and realize that you don't just want one or two items but suddenly crave an entire wardrobe overhaul? Same. On a recent perusing of the new arrivals section on of my favorite sites, I came across so many strong pieces that I started envisioning a whole new wardrobe with these chic updates. More than anything, it was the wardrobe basics that really caught my eye and made me consider replacing the very versions in my own closet to start off 2024 on a strong note.Thes...

Have you ever wondered which cosmetic brands Who What Wear's beauty editors swear by when met with hundreds of options? It wasn't an easy task (our beauty cabinets are constantly overflowing, yet rarely pruned), but I tapped my team for their top eight brands and products they can't imagine living without in no particular order.Below, dive into the makeup kits of our beauty editors and learn which brands and products have continued to set an industry standard of excellence. Get ready to bookm...

When it comes to skincare, picking the right product for your skin needs can be an overwhelming process. We've all made skincare product purchases and have just hoped for the best that it works out for our skin. However, amidst this predicament, beauty brand disruptor KIKI World, offers a new way of shopping by having its community decide what products are made. For beauty brand and tech platform, KIKI World, inclusion and community driven decision making is at the core of their community. Sinc...