With celebrities like Sarah Jessica Parker, Cameron Diaz, Emma Stone, Greta Lee, Jodie Turner Smith and Hillary Duff singing Merit's praises, it's no wonder there are over 5,000 fans signed up on the waitlist for the brand's latest product. On August 22, Merit will launch the "Great Skin Moisturizer," a clinically-proven skincare formula created with a proprietary, first-to-market complex that addresses plenty of skin concerns.A follow-up to its Great Skin Instant Glow Serum (sold every two minu...

Topicals, the beauty brand known for its innovative approach to skincare, is expanding into the body care category with the launch of its new Faded Brightening & Cleansing Bar. Completely fragrance-free and non-bleaching, the brand's latest product release is set to transform the way you cleanse your skin. The campaign features rapper Flo Milli and models Nao and Sukii Baby, set to the scene of a classic, Californian car wash.The "Faded" Bar combines a powerhouse of ingredients including ko...

You've all seen the UGG Tasman slippers. But you haven't seen the latest collection, "Feels Like UGG," which includes the "Classic Twin Seam New Heights."Shot in Seoul by cinematographer and photographer Samuel Bradley, the campaign emphasizes inclusivity and individualism, values that have always been central to the UGG brand. The campaign brings together a diverse group of creatives who honor themselves and each other. The cast features model Alex Consani, NewJeans star HANNI, actor Young Manz...

With a TikTok trend that's gone viral faster than you can say "contour," being demure is the antithesis of the brat summer wave we've been riding all season long. "You see how I do my makeup for work? Very demure, very mindful," says TikTok user Jools Lebron (@joolieannie) in a video that's surpassed 1 million likes and counting. The beauty trend can best be described as a low-key look, tame enough for any event, but especially for those more professional and chill moments.Being demure is "not c...