Beauty
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The Ordinary Becomes the World's Most Popular Skincare Brand

Since its launch back in 2016, The Ordinary has been changing the skincare game with its cult-favorite products like the Hyaluronic Acid 2% + B5 and Niacinamide 10% + Zinc 1%. Due to its cruelty-free quality ingredients and promising results, The Ordinary has been able to gain a loyal customer base from customers around the globe. After five years of developing and perfecting its formulas, the DECIEM-helmed label has now become the world's most popular skincare brand.According to Australia-based...

info@hypebae.com (HYPEBAE) Fri, 30 Apr 2021 HYPEBAE
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Weak, Brittle Nails Are the Bane of Our Existence—These 10 Products Can Help

For so many beauty lovers, nails are a point of pride. Whether it's a devotion to gel extensions, at-home manicures, or cool designs, how we style our nails is one of those elements of our beauty routines that allow for untethered self-expression. And one thing is for certain: Your nails will always look their best when they’re at their best strength-wise. Perfectly manicured shapes and nail beds coated in one of the year's most popular polish shades are great, but there's more we ca...

Tameka Abraham Fri, 30 Apr 2021 Who What Wear
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Life Hasn't Been the Same Since We Tried These Non-Negotiable Beauty Products

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.The good ...

Erin Jahns Fri, 30 Apr 2021 Who What Wear
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I Tested 27 Redness-Covering Makeup Products—These 9 Are Legit

I have rosacea and constantly struggle with redness on my face, which means my search for the best redness-reducing skincare and makeup products is also constant. I've already waxed poetic about my holy-grail skincare products that save my skin from redness, heat, irritation, and sensitivity, so today I thought I'd share the makeup formulas I've found to do the same.To get some clarification on what exactly to look for when hunting for makeup products to cover redness, I asked my esthetician (an...

Caitlin Burnett Sat, 01 May 2021 Who What Wear