10 years ago, ILIA Beauty launched its first hero product, Tinted Lip Conditioner, a lipstick-balm hybrid that quickly became a cult favorite. Now, in honor of the brand's decennial, ILIA is reissuing its inaugural offering with an updated formula and expanded shade range.The OG product -- now dubbed Balmy Tint Hydrating Lip Balm -- is reformulated with cleaner ingredients including moisturizing rosehip seed oil and shea butter. Buildable color arrives in eight shades including burgundy "Cool Be...

Hyram Yarbro, the lovable yet no-nonsense personality behind hit YouTube channel Skincare by Hyram, will launch his very own brand: Selfless by Hyram. The skincare expert, whose channel boasts a following of over 4.5 million subscribers, developed the line in partnership with The Inkey List, a skincare and haircare brand that shares Yarbro's ingredients-first approach to beauty.As detailed in a teaser video set to soaring string instrumentals, Selfless by Hyram aims to deliver quality products w...

Between game-changing skincare treatments and exciting new makeup launches, at HYPEBAE, our editors test out a bunch of products every month to find and share with you our latest beauty favorites. With the summer season upon us, we are refreshing our vanity cabinets with products formulated to protect, nourish and hydrate the skin without weighing it down or making it look greasy. From a clear sunscreen stick made for easy application (and a must for reapplication), to a non-stripping clean...

For many people who shave, the pursuit of smooth underarms is a never-ending cycle of razors, bumps and irritation. When presented with the opportunity to banish prickly, itchy armpits permanently, I accepted. The prospect of perpetually smooth skin was a tantalizing one and, with summer officially in full swing, it would be undeniably convenient to forgo shaving every few days.Enter the SmoothSkin Pure: it's a handheld device that uses intense pulsed light (IPL) technology to zap hair on the un...