The Hypebae Beauty Awards are back for a third consecutive year. As is now tradition, we honor the emerging brands that break barriers, amplify underrepresented voices and embrace the rich diversity of beauty.For 2024 we started off celebrations with a brand-new category, tools, to celebrate the gadgets and gizmos that transformed our routines. Then we moved on to skincare, looking at the potions and lotions promising the smoothest of skin – above and below the neck. Still to come are the make...

South Korean brand Juun.J is back at it again with PUMA. Known for its ability to elevate anything and everything with its signature dark allure, Juun.J is taking its latest collab with Puma to the next level. Having already successfully reimagined the PUMA "Plexus sneaker," the partnership is now unveiling a bold take on the popular "Speedcat."The PUMA x Juun.J "Speedcat" comes in both high and low-top styles, each sporting a black shadowy color palette. The armor-like upper features reworked l...

Back by popular demand, Dior Beauty is reimagining its iconic "Dior Addict Lip Glow" with twists on its classic formula and a new visual campaign starring Jisoo, Willow Smith and Anya Taylor-Joy.Each of the brand's stars invite us to experience the world of "Lip Glow," showcasing the special elements of the coveted item and how it's been transformed. Jisoo leads us into a dreamy realm of bubbles, highlighting the balm's ultra-hydrating, skincare ingredients that make the lips appear fuller and s...

The secret to Rihanna's radiance, whether she's lounging poolside or stepping onto the red carpet, is, of course, Fenty Skin. In a story posted to Instagram, the Barbadian singer and businesswoman showed off her brand's "Lil Butta Dropz Mini Shimmering" Whipped Oil Body Cream Trio. This limited-edition gift set includes the brand's best-selling body care lotion in the original "Fenty Fresh" scent alongside two, new limited-edition versions."Salted Caramel" is a sweet, fragrant scent while "Toast...