Beauty
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Saweetie Told Us Her Best Beauty Secrets, and You'll Definitely Want to Tap In

Say hello to Unfiltered, a fresh, new beauty series where you’ll get an exclusive glimpse into the dressed-down beauty routines of our favorite celebrities. They’ll reveal their guilty-pleasure beauty practices, the five-minute routine product lineup they can’t live without, the one good-skin tip they’ll be forever thankful for, and so much more. To bring every conversation full circle, we ask each celebrity to send us a selection of self-shot, filter-free photos of their choosing to...

Erin Jahns Tue, 20 Apr 2021 Who What Wear
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e.l.f. Cosmetics Taps OUAI's Jen Atkin for 6-Piece Makeup Collection

Following its latest range with Chipotle, e.l.f. Cosmetics has now teamed up with OUAI's Jen Atkin on another collaborative makeup collection. The line consists of six items inspired by the celebrity hairstylist's beauty philosophy of feeling powerful in your own skin."As a celebrity hairstylist, dog mom, new baby mom, someone who does her makeup in the car with her fingers and a woman running two brands, I’m the definition of girl on the go," Atkin shares with HYPEBAE. "Similar to OUAI, I rea...

info@hypebae.com (HYPEBAE) Tue, 20 Apr 2021 HYPEBAE
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This Chic Hair Trend Is Everywhere Right Now, and It's Perfect for Lazy Girls

Undone, effortless hair has been a thing for as long as we can remember. Whether it be straight, silky lengths, effortlessly tousled waves or curls and coils with natural-looking bounce and definition, over the past few years, hair trends have been heavily focused on finding ways to make it look like we haven't spent three hours styling it. The reality, however, is that it takes a whole bunch of heated tools, styling creams, and setting sprays to achieve "I woke up like this" hair. But finall...

Shannon Lawlor Mon, 19 Apr 2021 Who What Wear
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Timeless and Chic: 25 Pieces of Jewelry You'll Never Regret Buying

A good accessory has the power to elevate and amp up even the most basic of outfits. And while we appreciate a statement earring or a bold collar necklace as much as the next girl, it’s the timeless and classic pieces like a minimalist cuff, the perfect size hoops, or a delicate charm pendant that we tend to rely on in our day-to-day. After all, they go with literally everything in our wardrobes and add instant polish.So today, we wanted to share an array of forever jewelry that you’ll ne...

Judith Jones Mon, 19 Apr 2021 Who What Wear