Beauty
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5 Boot Trends That Will Define Fall 2021

If there's one key buy for fall, it's a fresh pair of boots. As someone who has a bit of a boot obsession, I find myself investing in a great new silhouette to carry me through the season, so I always keep my eye on the biggest new trends. If the F/W 21 collections are any indication, boots are going to be huge for the season ahead, and there are some silhouettes we already know will be defining themselves as the It buys.We saw designers—including The Row, Khaite, and Thebe Magugu—focuse...

Kristen Nichols Fri, 30 Jul 2021 Who What Wear
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This Growth Factor Serum Saved My Damaged 40-Year-Old Skin

Anyone who is serious about skincare knows the risk that can come with switching up your routine with new products. There is always the potential for a bad reaction or irritation, but usually, the benefits are worth the risk. So, what happens when it all ends up going south and you’re left with a skincare lover’s worst nightmare, aka a damaged skin barrier? In my case, I took another risk and added a new product to the mix: an epidermal growth factor serum. Spoiler: I am now a simp for growt...

Marie Lodi Fri, 30 Jul 2021 Who What Wear
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We've Been Obsessed With Summer-Centric Beauty Products—Here Are Our July Faves

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.The good ...

Erin Jahns Fri, 30 Jul 2021 Who What Wear
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We're Planning Our Fall Wardrobes—These Basics Feel Outdated, But These 6 Don't

Fun fact: We’re already planning our fall wardrobes. Yes, despite the fact that it’s only the beginning of August and the official start of autumn is still weeks away. Because even though we’re all for those pretty summer staples (like breezy dresses and the like), it’s always kind of fun to think ahead toward everything the next season has to offer.On that note, we thought we’d share some of the key fall 2021 items we’re particularly excited to test out in a few months. And given ...

Bobby Schuessler Sat, 31 Jul 2021 Who What Wear