Beauty
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This Is the Best-Selling Mascara on Amazon, and It's Only $5

Jealousy is a nasty business, and as much as we may covet Julianne Hough's bionic, damage-free strands or Jennifer Lopez's age-resistant complexion, sometimes, we just can't help feeling a touch of envy when a celebrity's beauty game is so on point that it almost hurts. A perfect example? The stab of pain we felt every single time we saw Lucy Boynton—and her ridiculously amazing eyelashes—on the red carpet. (Don't bother asking how many times we impulsively booked—and then promptly cance...

Erin Jahns Wed, 19 May 2021 Who What Wear
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22 Non-Tacky Takes on Summer's Wildest Nail Trend

Something personal you should know about me: I have a pretty strict anti–animal print policy. The conventional favorites (zebra and leopard print, check) have a way of giving me visceral flashbacks to the aughts, all before rushing back out of popularity before anyone even bats an eye. That is, with one major exception: cow print. The underrated, über-versatile pattern plays the perfect complement to everything in your closet, from neutrals to bright colors, and even other animal prin...

Danielle Naer Wed, 19 May 2021 Who What Wear
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"It's Botox in a Bottle": 19 Serums That Make a Huge Difference

As you get older, your skin loses elasticity because your body produces less collagen and elastin. In fact, by the time people turn 20, they'll produce 1% less collagen in the skin each year. And because your skin loses elasticity, it can seem loose and saggy.Other factors can accelerate collagen and elastin loss like UV exposure, environmental pollutants, and unhealthy habits (like smoking, poor nutrition, and drinking excessively). Your skin can lose its tightness after weight loss or pregna...

Sarah Yang Thu, 20 May 2021 Who What Wear
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Meet Soft Services, the Very Chic Beauty Brand Targeting Common Body Skin Concerns

Soft Services, the newly launched beauty company co-founded by Annie Kreighbaum and Rebecca Zhou, isn't just another body care brand. The brainchild of two Glossier alums who are experienced in marketing and strategy in the digital retail space, Soft Services recognizes the lack of products that specifically address common body skin concerns (such as body acne and keratosis pilaris, the skin condition that causes small bumps), and wants to create solutions for the oft-neglected skin on your back...

info@hypebae.com (HYPEBAE) Wed, 19 May 2021 HYPEBAE