Beauty
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Madhappy Ventures Into Footwear With Vans in Customizable Collaboration

Vans has tapped lifestyle brand Madhappy for an exclusive footwear collaboration, reworking the OG Style 43 LX with customizable details and playful hues.Blending the brands' signature aesthetics, the new iteration is dressed in a neutral, marshmallow tone accentuated by stitched embroidery in a trio of red, yellow and blue. At the heart of the sneaker lies its message of community and camaraderie through customization, with each pair arriving with a set of beads (a mixture of letters, colors an...

info@hypebae.com (HYPEBAE) Tue, 15 Jun 2021 HYPEBAE
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Makeup Artist Marcelo Gutierrez Wants To Break From the "Safe" Beauty World

Christopher John Rogers, Louis Vuitton, Dion Lee, Calvin Klein and Halsey's color cosmetics brand about-face are just a few highlights in makeup artist Marcelo Gutierrez's portfolio. From daring styles to au naturel looks, the Colombian-born creative -- who is also a filmmaker -- is a name to pay attention to.Now based in New York City, the multihyphenate isn't afraid of taking risks in developing his artistry. "We live in a very 'safe' space in beauty and I’d like to be part of normalizing bo...

info@hypebae.com (HYPEBAE) Tue, 15 Jun 2021 HYPEBAE
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STAUD x New Balance Accompanies Latest Sneaker Collab With Summer Apparel

Continuing their ongoing partnership, STAUD and New Balance are now back with new 327 and 57/40 designs alongside activewear inspired by tennis and boxing. Marking the duo's third collaboration, the range highlights NB's brand heritage while celebrating the outdoors.The 327 arrives with a white upper while suede gray and blue overlays complete a versatile look. The kicks are rounded out with rubber outsoles. Meanwhile, the newly introduced 57/40 silhouette dons a yellow-green color theme. The sn...

info@hypebae.com (HYPEBAE) Tue, 15 Jun 2021 HYPEBAE
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No More Phonies: Nike Is Granted Federal Trademark Protection for the Air Jordan 1

It's a well-known fact that Jordan Brand's Air Jordan 1 has been the target of bootlegging over the years, as the iconic silhouette has only grown in popularity since its debut in 1985. Now, Nike Inc. is fighting back against the fakes, receiving federal trademark protection from the USPTO for the Air Jordan 1 High, the Air Jordan 1 Low, and the Air Jordan 1 Low SE.The news, first announced by Instagram page @sneakerlawfirm, means that the silhouette is considered a unique product by the U.S. go...

info@hypebae.com (HYPEBAE) Mon, 14 Jun 2021 HYPEBAE