Beauty
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Ariana Grande's Makeup Line, r.e.m. Beauty, Is Arriving Soon

Shortly after dropping her "God is a Woman" perfume, Ariana Grande is diving deeper into the world of cosmetics with her very own brand, r.e.m. Beauty. Although Grande hasn't actually confirmed that the new line is her very own, numerous hints suggest that she may be joining the footsteps of beauty gurus like Kylie Jenner and Halsey.First off, the brand seems to be named after the musician's 2018 song "R.E.M.," which got its own fragrance release back in August 2020. On top of that, Grande's mo...

info@hypebae.com (HYPEBAE) Wed, 25 Aug 2021 HYPEBAE
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From Twiggy to Diana Ross: These Are the Most Iconic '60s Makeup Looks

Fashion and beauty are cyclical. A trend arises, maintains its popularity for some time, and then fades back into obscurity, only to resurface after a few years (or decades) have passed. Most recently, we've laid witness to a re-emergence of '90s and early-2000s trends. Halter tops, glossy lips, and grungy kohl-rimmed eyes are all back and bigger than ever (and we love them).Lately, though, we've been inspired by another decade—one that was just as influential and iconic as the '90s yet e...

Kaitlyn McLintock Wed, 25 Aug 2021 Who What Wear
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I Tried Goop's Metabolism-Boosting Superpowder, and All I Can Say Is "Whoa"

Just because I'm a beauty editor doesn't mean I don't like to moonlight here and there as a wellness editor, and nothing tickles my fancy more than reporting on buzzy, wellness-centric products (or trends!) that play right into the palm of the beauty space. I've loved health and wellness for as long as I can remember (I was actually a public health major and a nutrition minor before doing a complete 180 toward writing and communication), and anything new and interesting always piques my intere...

Erin Jahns Wed, 25 Aug 2021 Who What Wear
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This Hair Tool Gives You the Same Results as a Flat Iron, Minus the Damage

If you rely on a flat iron for everyday styling or at least use one frequently, then you know it can do a number on your hair. Too much heat and too much pressure or clamping can damage your hair's cuticles, which might cause dryness, breakage, and frizz. That doesn't necessarily mean you have to stop using a flat iron completely. There are some things you can do to minimize the damage caused by flat irons, including limiting your usage, making sure your hair is clean and moisturized, choosing...

Sarah Yang Thu, 26 Aug 2021 Who What Wear