Beauty
featured-image

60 Beauty Products You Won't Regret Buying (Because They Rarely Get Returned)

When it comes to shopping, I've always preferred hunting for my latest product fix IRL versus online. From the age of 5, I've had a thing for sparkling, lacquer-finished stores like Nordstrom and MAC. They were my favorite pit stops to make at the mall, and as I grew older, sleuthing for new and exciting beauty concoctions at other retailers like Sephora, Ulta, and even the drugstore became a kind of tranquility-inducing therapy for me. (Unfortunately, my credit card got the short end of th...

Erin Jahns Sat, 28 Aug 2021 Who What Wear
featured-image

I Just Tried the 10 Most Popular Beauty Products on TikTok

When it comes to viral beauty products, there's one place to go if you want to know what's trending right now: TikTok. I'll admit that I'm still getting to grips with the social media platform, but it's clearly becoming the coolest platform to spot both fashion trends and beauty ones. So in a quest to get to know the app that I'd previously written off as the domain of Gen Z, I decided to delve headfirst into the world of TikTok beauty to decipher which viral beauty products genuinely li...

Mica Ricketts Sun, 29 Aug 2021 Who What Wear
featured-image

Coffee Skincare Is Buzzy Right Now, and These 13 Products Are Worth Trying

How do you take your coffee? It’s a question most of us can easily answer in cafés, but now it applies to your beauty routine, too. While coffee might be an integral part of your morning, it’s not usually considered a skincare ingredient. But lately, you might have noticed coffee grounds, oil, or extract on the ingredient labels of many skincare products. One key reason why coffee keeps popping up in skincare products is caffeine. “Caffeine is a wonderful ingredient in skincare produc...

Lindy Segal Sun, 29 Aug 2021 Who What Wear
featured-image

This Controversial Hair Trend Is Back—Here Are Our Recs for Getting the Look

If you told me five years ago that low-rise jeans, platform flip-flops, and body shimmer were going to make a comeback, I wouldn't have believed you. I might have even laughed out loud, firmly believing that those early-2000s relics were destined to remain in the past. Well, I would have been wrong (obviously) because the Y2K fashion and beauty resurgence is only getting stronger. It's getting so strong, in fact, that a very specific and borderline-controversial hair trend is back—the cri...

Kaitlyn McLintock Fri, 27 Aug 2021 Who What Wear