Beauty
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The Most Memorable Glam in Oscars History

As we count down to Sunday's Oscars, our excitement is building — not only to see who takes home the trophy but to witness how each celebrity gets done up. The Academy Awards represent the pinnacle of cinematic recognition, with even a nomination securing a place in history for any actor. With all eyes on Hollywood, this night becomes a celebration of more than just film but also fashion and beauty, as stars are styled — and done up — by the very best in the industry. Whether it's a chic a...

info@hypebae.com (Hypebae) Fri, 28 Feb 2025 Hypebae
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Karhu by Zomer’s Campaign Will Blow Your Mind

Karhu, the Finnish brand known for its comfy outdoor sneakers, teamed up with Parisian womenswear label Zomer for something truly special. Founded by Danial Aitouganov and stylist Imruh Asha, Zomer's DNA is rooted in a deep love for contemporary art, making photographer Dan Tobin Smith the perfect choice to capture the essence of this collaboration. Known for his strikingly symmetrical, artful photography, Tobin Smith's lens perfectly translates the creative synergy between the two brands.Toget...

info@hypebae.com (Hypebae) Thu, 27 Feb 2025 Hypebae
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Smithsonian Debuts First-Ever Nail Art Initiative With New Digital Series

The Smithsonian is dedicated to showcasing art in every form, pushing its boundaries even further by delving into the beauty space. In a bid to honor creativity and culture, the American research institute teamed up with three talented nail artists (Ameya Okamoto, Santana Walker and Celeste Hampton) to create nail art inspired by what they felt drawn to during a visit to the museum in Washington, D.C.Below, dive into their creative process, personal journeys and the inspiration behind each artis...

info@hypebae.com (Hypebae) Thu, 27 Feb 2025 Hypebae
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Pat McGrath Labs’ Candy Crush Collab Comes With Real Diamonds – For Some

This might be one of the beauty world's wildest and most wonderful mix-ups. Pat McGrath Labs has "accidentally" dropped three $10,000 gold and diamond-encrusted rings into online orders for its new Candy Crush collection, meaning three lucky shoppers will be in for the mother of all surprises – from Mother herself."Beauty should always be an adventure," said Pat McGrath, Founder and CEO of Pat McGrath Labs. "This collection is all about joy, play and opulence — and now, three lucky individua...

info@hypebae.com (Hypebae) Wed, 26 Feb 2025 Hypebae