It should come as no surprise that as a 30-something beauty writer, I'm pretty obsessed with taking care of my skin. There are a number of ingredients I count on to target various skin concerns, such as retinol to boost collagen production and stave off fine lines wrinkles, AHAs and BHAs to exfoliate and de-gunk my pores, and antioxidants like vitamin C to fight free radicals, fade sun damage, and help boost my skin's collagen supply. And, of course, plenty of SPF.But what about combatting stres...

Whenever I'm browsing new beauty products and see that they fall under the clean beauty category, I'm instantly 10 times more impressed and 10 times more likely to buy them. As I become more educated about the ingredients in my makeup and skincare, I'm getting more invested in products that are cruelty-free, 100% vegan, and formulated without parabens. This sentiment also rings true for my friends, so this year, I'm prepared to gift them with products from Thrive Causemetics. This beauty brand s...

For me, there's one celebrity who epitomizes the very concept of a great hair day: Jennifer Aniston. From her cult "Rachel" haircut of the '90s to her distinctive bouncy waves of today, Aniston just might have the most iconic hair in the business. In fact, I can't think of a single time I've seen her snapped with a hair out of place. So what's the secret to enjoying a good hair day every damn day?Before we get into it, I feel compelled to provide a bit of a disclaimer here. If you're like me, yo...

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.The good ...