If you're a Who What Wear Beauty regular, you're likely already familiar with my 73-year-old, *very* badass mom, Elise Marquam Jahns. And if you're new to the vertical, welcome! My mom is 73, a professional makeup artist, a beauty YouTuber, and, perhaps most notably, immune to aging (at least aesthetically speaking). Okay, obviously I'm kidding, and in reality, my mom refreshingly embraces her age and the natural aging process. (She's never had an injection or even a professional facial!) That ...

If you're lucky enough to be blessed with natural curls, the last thing you want to do is sabotage their spring, shape, and definition with a product lineup that doesn't do them justice. Especially, when you're on the hunt for the ultimate leave-in conditioner.The absolute best leave-in conditioners help detangle, protect, and nourish curly hair, but the wrong formulas can also have the sad effect of being too heavy (aka—weighing down your curls) or, on the other hand, not being potent enough...

I love a good vitamin C serum as much as any other skincare enthusiast would, but if there's a way to reap the benefits yet skip the step, well, yeah, I'm going to take the bait.Vitamin C is recommended by so many derms for its ability to banish discoloration and leave your skin totally illuminated, all without a trip to your facialist. Naturally, that means I want it in my routine as much as possible. A little-known fact, however, is that you actually may not need a whole separate serum to ...

If there’s one thing I can count on, it’s that every Monday morning, I will, unfortunately, wake up puffy. I’ll also wake up puffy if I eat too much salt, if I have a drink or two, or if I don’t get enough sleep. So basically, I can expect to wake up with a puffy face most days of the week.  While skincare products are able to do many things, most of them won’t solve puffiness. After trying many caffeine-infused products to no avail, I was ready to give up. Last year, however, I disc...