Beauty
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These Danish Beauty Brands Will Make You Feel Like You Woke Up in Copenhagen

Beauty is a never-ending journey of discovery and exploration—not only because we find out about new products or hacks from buzzy brands and influencers but also because we learn what it’s like for people who are millions of miles away. So many methods, ingredients, and traditions that originated from other countries, like Korea, for example, have gone from being a trend to the norm here in the West. This is why you shouldn’t sleep on Scandinavia, especially when it comes to Danish beauty...

Marie Lodi Wed, 09 Feb 2022 Who What Wear
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Only Some Luxury Makeup Brands Are Worth the Splurge—18 You Won't Regret

I’ve loved makeup ever since I was a 12 year old watching makeup tutorials on Youtube. My first “splurge” was for Urban Decay’s now discontinued Naked Palette (at the advice of a beauty Youtuber), and as I’ve gotten older, I’ve continued to spend time hunting for products I think are worth my while. Luxury makeup, like luxury skincare, seems like a beast, but if you know what to look for, it’s very much worth the splurge. Once you add a Chanel lipstick or a Georgio Armani foundati...

Katie Berohn Wed, 09 Feb 2022 Who What Wear
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I Love Looking Like I'm on Vacation 24/7, so I Got This Underrated Makeup Item

Okay, I have a confession to make. Blush has never really been a staple in my makeup bag. There, I said it. I used to live my life fully dedicated to highlight and bronzer only, but I'm now starting to see what all the hype is about. Better late than never, right? I guess I should take the opportunity to explain myself a bit. My gripe with a lot of blushes in the past is that the colors just never quite looked right on my Brown skin. I always thought any shade of pink was really pushing thin...

Shawna Hudson Wed, 09 Feb 2022 Who What Wear
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Meet *the* Trending Eye Shadow Color to Try If You're Over Neutrals and Nudes

A few weeks ago, I was in the market for a new eye shadow palette, and I thought I was just going to go with a tried-and-true neutral/nude one. They're so versatile, so I really don't need to think about another palette. That's especially true for the ones with a big selection of shades—you've got numerous day and night looks there.But as I was browsing and doing my research, I read my colleague senior beauty editor Erin Jahns's recent story about pink eye shadow going viral, and I was intrig...

Sarah Yang Thu, 10 Feb 2022 Who What Wear