Beauty
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I Know My Friends Will Ooh and Aah When They Unwrap These Clean Beauty Products

Whenever I'm browsing new beauty products and see that they fall under the clean beauty category, I'm instantly 10 times more impressed and 10 times more likely to buy them. As I become more educated about the ingredients in my makeup and skincare, I'm getting more invested in products that are cruelty-free, 100% vegan, and formulated without parabens. This sentiment also rings true for my friends, so this year, I'm prepared to gift them with products from Thrive Causemetics. This beauty brand s...

Aniyah Morinia Sat, 18 Dec 2021 Who What Wear
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This Is How Jennifer Aniston Has a Guaranteed Good Hair Day, Every Damn Day

For me, there's one celebrity who epitomizes the very concept of a great hair day: Jennifer Aniston. From her cult "Rachel" haircut of the '90s to her distinctive bouncy waves of today, Aniston just might have the most iconic hair in the business. In fact, I can't think of a single time I've seen her snapped with a hair out of place. So what's the secret to enjoying a good hair day every damn day?Before we get into it, I feel compelled to provide a bit of a disclaimer here. If you're like me, yo...

Mica Ricketts Sat, 18 Dec 2021 Who What Wear
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This Is It: The Absolute Best Beauty Products Team WWW Discovered in 2021

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.The good ...

Erin Jahns Sat, 18 Dec 2021 Who What Wear
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How to Perfect a Nude Makeup Vibe, According to a Pro Artist

There is just something about a nude makeup look—even though it's subtle, the finished look is never basic or lackluster. In fact, a makeup look starring nude hues brings out the best in our individualized facial features with little pompous circumstance. Stars such as Adele, Meghan Markle, Megan Fox, and Laura Harrier and their talented makeup artists have perfected the art of nude, and we want in. To get the insider POV on how to hone nude looks at home, we chatted with Nick Lujan, the gl...

Bianca Lambert Sun, 19 Dec 2021 Who What Wear