Beauty
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If You're Reading This, It's Time to Throw Out Your Old Beauty Products

There’s one thing we all have in common—we probably all have expired beauty products in our house. I get it, once you buy a beauty product, you don’t want to throw it out before you finish it, particularly if you spent a good chunk of money on it. Before you continue using your favorite serum that maybe (definitely) expired a few months ago, keep in mind that you could actually be harming yourself. “If a product is used after the expiration date, it can lose its effectiveness, as well a...

Katie Berohn Mon, 24 Jan 2022 Who What Wear
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Our Hair Has Never Been Softer or Happier Thanks to This Game-Changing Product

Pardon my bluntness, but I would say roughly 80% of beauty trends (be it a type of product, ingredient, treatment, color craze… the list goes on infinitely) ultimately fail. They're either too expensive, too out-there, or just too specific in time period or look to have lasting stamina. That said, one bourgeoning trend that first reared its head a few years ago and continues to become bigger, better, and increasingly more relevant is customizable beauty—formulas we can tweak and tailor to st...

Erin Jahns Mon, 24 Jan 2022 Who What Wear
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Hair Frosting Is the Newest Beauty Trend of 2022

Goodbye balayage -- hair frosting is the newest color trend of 2022.The buzzy hair dye technique is slightly different from balayage in that it involves the bleaching of individual hair strands. These strands are dyed into a cool blonde tone, contrasting the base color to create a snowy, frosted look, hence the name.According to Refinery29, the hairstyle is created by Taylor Taylor London's color director Stuart Marsh with inspiration from celebrities like Hailey Bieber. "If bleached strands ar...

info@hypebae.com (HYPEBAE) Mon, 24 Jan 2022 HYPEBAE
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AURALEE Debuts New Balance XC-72 Collab on FW22 Runway

Following up on its 550 design, Japanese label AURALEE has debuted another New Balance collaboration on its Fall/Winter 2022 runway.This time around, the duo has reworked the XC-72 silhouette in monochrome themes. The sneaker silhouette dons a minimalist look signature to AURALEE in tones of brown, blue and dusty yellow. The chocolate brown pair features a subtle touch of contrast with black soles, while all three kicks are complete with suede overlays and shoelaces in the same shades.Take an on...

info@hypebae.com (HYPEBAE) Mon, 24 Jan 2022 HYPEBAE