Beauty
featured-image

Found: The Best Shampoos for Expensive-Looking Hair

Oh, and they won't cost an arm and a leg.Everyone has different needs and goals when it comes to their hair. Some of us (ahem, me) need volume and damage repair thanks to a fine texture or perpetual color treatments, while others want anti-aging benefits or major curl TLC. Regardless, we feel confident saying that everyone wants their strands to reach their full, healthy, and yes, expensive AF-looking potential. We have some really great news on that front: You don't actually have to pay a for...

Erin Jahns Sat, 29 Jan 2022 Who What Wear
featured-image

Spring's Biggest Makeup Trends Are So Easy to Execute, and I'm Living Proof

Is it just me, or is spring the best season for new makeup trends? Every year, spring’s arrival comes with dreamy makeup looks that completely transform the way I think about makeup. Maybe it’s because the weather is starting to get a bit warmer and the promise of sunshine after 5 p.m. is on the horizon, but spring makeup always feels hopeful, playful, and fresh. This year’s trends did not disappoint. After speaking with celebrity makeup artists who gave me the lowdown on spring 2022’s ...

Katie Berohn Sat, 29 Jan 2022 Who What Wear
featured-image

Fashion for Beginners: 29 Pieces That Are On-Trend But Not Intimidating

Even as a fashion editor, I find myself only being able to admire certain trends from a distance. Low-rise jeans? Miniskirts minus an additional four inches? Bare-it-all ultra-cropped cardigans? Some trends do admittedly reach the ultimate extremes, and while I can see how that could deter a fashion beginner, I'm here to tell you there are millions of ways around them without sacrificing style. The truth is that there is some iteration of most trends out there for everyone—whether it means ...

Jamila Stewart Fri, 28 Jan 2022 Who What Wear
featured-image

I Tried 4 Viral TikTok Trends, Including Lube as Face Primer (Yes, Really)

Welcome to I Tried It Month, where we’ll be publishing a new fashion, beauty, or wellness article every day in January that features a first-person account of shaking up an old habit, pushing beyond a comfort zone, or simply trying something new. Follow along for 31 days of storytelling, including everything from going without a cell phone for 40 days to trying the polarizing low-rise-pants trend.Name: Samantha PoulsWhat did you try?I tried four viral TikTok Trends: the frozen beauty blend...

Samantha Pouls Fri, 28 Jan 2022 Who What Wear