As one of the heads of our fashion editorial department here at WWW, I lead a lot of meetings (albeit virtually for the most part). Often, after we complete the necessary agenda items (whether that’s a brainstorm or a story run-through), the conversation will naturally lead to shopping and what’s currently at the front of our closets. This probably doesn’t come as much of a shock given that we’re all fashion editors. Well, recently, everyone weighed in on the elevated basics they’re...

Going against the grain of recent hair color trends like copper red and gingerbread brown, Gigi Hadid has dyed her sleek, flowing long hair icy white-blonde.For a model like Hadid, being on the go and changing hair colors and styles may be nothing new. However, becoming a stark platinum blonde like this is no easy feat, even if you were naturally born with light-colored locks. Root touch-ups, deep conditioning and hair masks will be vital in maintaining the health of bleached and dyed hair. If a...

There always seems to be a new viral beauty trend on TikTok and lately the age-old face tape hack seems to be causing a stir on the makeup side of the social media app. While makeup artists have used face tape for years to create a lifting effect, mimicking invasive surgery for a cheaper and less permanent option, the long-standing practice has reemerged as a sculpting method. As celebrity makeup artist and founder of KIMIKO Dani Kimiko Vincent tells InStyle in an interview, “Face tapes have b...

I'll just come right out and say it: I'm a trend sniper. I usually try almost every trend because I like to be the first to test-drive the latest silhouettes so it's safe to say that it takes a lot for me to overlook the current trends of the season. But right now, I'm doing just that. To ensure I fill my closet with more timeless pieces than fleeting ones this season, I've been leaning into wardrobe classics more than ever.In fact, fashion essentials on the more plain end of the spectrum h...