Beauty
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Sharon Chuter on Celebrating Her Heritage and the Future of Uoma Beauty

With a firm handshake, say hello to Business of Beauty—an exclusive, inside look at each of the incomparable journeys of entrepreneurs of color in the beauty industry. This series is anything but business as usual. It's a raw, honest look at the unique and often overlooked challenges that people of color face when starting their own beauty brand. Each founder will reveal the biggest hurdles they’ve overcome, their internal struggles, and their deepest thoughts about what needs to change in t...

Shawna Hudson Sat, 26 Mar 2022 Who What Wear
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7 Floral Nail Art Designs To Try For Your Spring Manicure

For beauty enthusiasts looking for a way to get into the springtime spirit, consider getting floral nail art at your next manicure appointment. It's hard to think about spring without picturing flowers, and the great thing about floral nail art is that the design options are endless. There are truly countless ways to reference blossoming botanicals on your fingertips.Below, we've rounded up seven of our favorite floral nail art designs seen on Instagram. Be sure to tag @hypebaebeauty in your nai...

info@hypebae.com (HYPEBAE) Fri, 25 Mar 2022 HYPEBAE
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Kylie and Kendall Jenner Tease New Kylie Cosmetics Collaboration

Kylie Jenner may be the queen of lip kits and has recently enlisted the help of her older sister Kendall Jenner for the release of their second upcoming Kylie Cosmetics collection. Posing in an abundant halo of purple and white flowers, the two siblings showed off their neutral yet glamorous looks. Arriving on April 6, the younger Jenner shared the image on her Instagram, captioning the post, “Verified KENDALL X KYLIE 2.0 coming April 6. Feeling so blessed and excited to work on yet another ma...

info@hypebae.com (HYPEBAE) Fri, 25 Mar 2022 HYPEBAE
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How to Buy the Absolute Best Sunscreen for Your Skin Type, According to Derms

If you ask any dermatologist what the number one skincare product you should be using is and chances are that they'll all say the same thing: sunscreen. Not only can unprotected sun exposure lead to melanoma, but it can also cause your skin to age prematurely, leading to wrinkles, fine lines, and dark spots. Wearing sunscreen every day (yes, even on cloudy days or days when you'll be indoors near a window) is the best way to protect your skin from harmful UV rays. With so many sunscreens on th...

Katie Berohn Fri, 25 Mar 2022 Who What Wear